Privacy Policy

1) Overview

1.1 Gifts360 (“we,” “us,” “our”) respects your privacy and is committed to handling personal data responsibly. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
1.2 Gifts360 primarily operates as a regular e-commerce gifting website for one-time orders (flowers, cakes, high-end premium gift baskets, corporate gifting, Ramadan gifting). Only our flower subscription service is WhatsApp-managed.
1.3 By using our website or placing an order with us, you agree to this Privacy Policy.

2) Scope: Who This Policy Applies To

2.1 This Policy applies to:

●      Customers who browse our website or place orders (one-time or subscription), and

●      Recipients whose details are provided for delivery (name, phone number, address, and delivery instructions).
2.2 This Policy covers interactions through:

●      our website and checkout,

●      our flower subscription service managed via WhatsApp, and

●      customer support and delivery coordination via WhatsApp/phone/email when required.

3) Definitions

3.1 “Customer” means the person placing an order.
3.2 “Recipient” means the person receiving the order.
3.3 “Personal Data” means information that identifies or can reasonably be linked to an individual (Customer or Recipient).
3.4 “Service Providers” means third parties that help us operate our business (e.g., hosting, analytics, communications tools).
3.5 “Vendors/Fulfilment Partners” means florists, bakeries, and other product partners that help prepare and dispatch orders.
3.6 “Couriers/Riders” means delivery personnel or logistics partners who deliver orders

4) Information We Collect

We collect information to process orders, coordinate delivery, provide support, and improve our services.

4.1 Customer Data (One-Time Orders via Website)

●      Name

●      Phone number

●      Email address (if provided)

●      Billing details (as applicable)

●      Delivery selection (time/date window and delivery option)

●      Order details (items, quantities, preferences)

●      Message card text and gifting notes (if provided)

●      Support communications (messages or emails you send us)

4.2 Subscription Customer Data (Flower Subscription via WhatsApp)

●      Name and phone number

●      Delivery address(es)

●      Delivery preferences (timing, frequency, instructions)

●      Subscription plan details (schedule, pauses, renewals)

●      Add-on requests and confirmations

●      WhatsApp communications related to the subscription

4.3 Recipient Data (Provided by the Customer)

●      Recipient name

●      Recipient phone number

●      Delivery address and location details (landmarks, building access instructions)

●      Delivery instructions and timing notes

●      Message card content (where it references the Recipient)

4.4 Corporate Gifting Data

●      Company name

●      Corporate point-of-contact name, phone number, email

●      Billing information (as applicable)

●      Delivery plan details (multiple locations, routing instructions)

●      Recipient lists provided by the corporate Customer (names, phone numbers, addresses, message notes, and other necessary delivery fields)

4.5 Technical and Website Data

●      Device and browser information

●      IP address (general location-level information)

●      Website usage data (pages visited, time spent, clicks)

●      Cookies and similar tracking technologies (see Section 9)

5) Payments and Transaction Information

5.1 We do not intentionally store full card details on our systems. Card payments (if applicable) are processed through payment processors and their systems.
5.2 We may store limited payment-related information such as:

●      transaction reference IDs,

●      payment confirmation status,

●      amounts paid, and

●      timestamps needed for accounting, reconciliation, dispute handling, and compliance.

6) How We Use Personal Data

We use Personal Data for the following purposes:

6.1 Order Processing and Fulfillment

●      to confirm orders, prepare products, and dispatch deliveries,

●      to manage delivery options including time-sensitive deliveries (including selected gifts eligible for 2-hour express).

6.2 Subscription Management (WhatsApp Subscription Only)

●      to set up subscription schedules, confirm addresses, handle add-ons, and coordinate deliveries,

●      to manage renewals, pauses, and subscription preferences.

6.3 Delivery Coordination

●      to contact Customers and/or Recipients where needed (e.g., Recipient unreachable, access issues, address clarification).

6.4 Customer Support and Service Quality

●      to respond to inquiries and resolve issues,

●      to verify claims and maintain service records,

●      to perform pre-dispatch quality checks and ensure order accuracy.

6.5 Fraud Prevention and Security

●      to detect suspicious activity, prevent misuse, and protect Customers and our business.

6.6 Legal and Compliance

●      to meet legal, regulatory, tax, and accounting requirements.
6.7 Marketing (With Choice)

●      to send updates, offers, or reminders where you have consented or where permitted, and to honor opt-out requests (see Section 11).

7) Communications (WhatsApp, Phone, Email)

7.1 Website orders: Most one-time orders are placed via our website. We may use WhatsApp/phone/email only for support or delivery coordination where required.
7.2 Flower subscription service: This service is managed via WhatsApp for address capture, confirmations, add-ons, and delivery coordination.
7.3 We may keep records of communications (e.g., WhatsApp messages, emails, and call notes) for:

●      order accuracy,

●      service quality,

●      dispute resolution,

●      fraud prevention, and

●      compliance.

8) Sharing and Disclosures

We share Personal Data only as necessary to operate Gifts360 and deliver your order.

8.1 Vendors/Fulfilment Partners
We share order details and necessary Customer/Recipient data with vendors (e.g., florists, bakeries, hamper partners) strictly for preparation, quality checks, packaging, and dispatch.

8.2 Couriers/Riders and Logistics Partners
We share Recipient delivery details (name, phone, address, instructions) so deliveries can be completed.

8.3 Payment Processors
Payment data is processed by payment providers (where applicable). We share only what is required to complete payment processing and verification.

8.4 Service Providers (Business Operations)
We may share data with service providers that help us operate, such as:

●      website hosting and IT support,

●      analytics tools,

●      customer support tools,

●      communications platforms, and

●      order management systems.

8.5 Corporate Customers (Limited Need Basis)
For corporate orders, we may share limited delivery status updates and confirmation summaries with the corporate point-of-contact where operationally required.

8.6 Legal Requests and Business Protection
We may disclose information if required by law, regulation, court order, or to protect our rights, Customers, and business.

9) Cookies and Analytics

9.1 Our website may use cookies and similar technologies to:

●      enable core website functions (e.g., session management),

●      understand website performance and usage, and

●      improve user experience.
9.2 You can control cookies through your browser settings. Disabling cookies may affect certain website features.
9.3 Where analytics tools are used, they may collect aggregated usage data to help us improve the site.

10) Data Retention

10.1 We retain Personal Data only for as long as necessary for operational, legal, and accounting purposes. Typical retention periods may include:

●      Order and transaction records: up to 7 years (or as required by law/accounting needs)

●      Customer support communications: up to 24 months

●      Flower subscription records (WhatsApp-managed): for the duration of the subscription and up to 24 months after closure for support and dispute handling

●      Corporate recipient lists: up to 12 months after completion (unless a longer period is required for ongoing corporate programs or legal reasons)
10.2 Where possible, we will anonymize or securely delete data when it is no longer needed.

11) Your Choices and Rights

11.1 You may request:

●      access to your Personal Data,

●      correction of inaccurate data, and

●      deletion of data where appropriate and lawful.
11.2 You may opt out of marketing messages at any time by:

●      using the “unsubscribe” option (if provided),

●      replying “STOP” on WhatsApp (where applicable), or

●      contacting us directly
11.3 Some data may need to be retained for legal, accounting, or dispute resolution purposes even after a deletion request.

12) Data Security

12.1 We use reasonable administrative, technical, and physical safeguards to protect Personal Data from unauthorized access, loss, misuse, or disclosure.
12.2 No method of transmission or storage is completely secure. While we work to protect your data, we cannot guarantee absolute security.

13) Cross-Border Processing (If Applicable)

13.1 Some Service Providers may store or process data outside Pakistan. Where this occurs, we take reasonable steps to ensure appropriate protections are in place.
13.2 If you want details on relevant Service Providers, you may contact us using the details in Section 16.

14) Children’s Privacy

14.1 Gifts360 services are not intended for children. We do not knowingly collect Personal Data from minors.

15) Updates to This Policy

15.1 We may update this Privacy Policy from time to time to reflect operational or legal changes.
15.2 The updated version will be posted on our website with a revised Effective Date. Continued use of our services after updates means you accept the revised policy.

16) Contact Us

If you have questions, requests, or concerns about this Privacy Policy, contact:

●      Email: info@gifts360.com.pk

17) Governing Law and Jurisdiction

17.1 This Privacy Policy is governed by the laws of Pakistan.
17.2 The courts of Karachi, Pakistan shall have jurisdiction over disputes arising from this Privacy Policy.